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City Swipe is an interactive feedback platform for Downtown Santa Monica, built around a simple and entertaining idea: swiping through images of downtown elements and telling the city what you like and what you would change. Residents, visitors, workers, and anyone passing through can swipe right on a favorite walkway, kiosk, planter, or public art piece, and swipe left on anything that misses the mark. Every response becomes a signal, helping shape the future of the downtown public realm.

The range of elements on display reflects the character of a walkable coastal downtown. There are photos of shade structures, elevated features, gardens, and planted elements alongside promenades, fireplaces, play features, temporary water installations, and demonstration kitchens used for cooking and festivals. Mobility matters too, with imagery covering bicycle and bus access, walkability, green infrastructure, and the small details that make a street feel inviting rather than merely functional.

Participating is deliberately easy. Each item appears with a photo, a short description, and a pair of choices: like or do not like, left or right. You can also leave comments, share a recommendation, and submit a zip code so that responses can be understood in context. The aim is a broad, representative picture of community preference, gathered from people who actually spend time in the district rather than from speculation alone.

Beyond the swipe itself, the site acts as a starting point for conversation about public space: gathering places, outdoor fitness, games, movable furniture, night lighting, retail experiences, and seasonal events like outdoor festivals and night markets. Over time, accumulated feedback offers a practical resource for prioritizing improvements and guiding future decisions about infrastructure, greenery, and programming. The tone stays playful and optimistic, because the best downtown is one that residents and visitors genuinely enjoy sharing.