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Guide 15 years
The Downtown Community Plan establishes a long-term framework for how Downtown Santa Monica develops over the next 15 years.
About
Downtown Santa Monica
Your feedback helps shape the future of Downtown Santa Monica through the City’s Downtown Community Plan — a plan set to guide the next 15 years of downtown development.
City Swipe collects quick, public opinions about the elements that make up Downtown. Swipe through the slides, tell us what you would keep and what you would change, and your input becomes part of the community record used in the planning process.
- 15-year outlook. The Downtown Community Plan guides the next 15 years of downtown development.
- Community input at the center. Resident and visitor feedback is a core part of the planning process.
- Local businesses and quality of life. The plan is intended to support downtown businesses and everyday quality of life.
Why it matters
Three things the plan aims to do
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Listen to the community
Community input is central to the planning process, gathered from residents, business owners and visitors.
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Support local business
The plan is intended to support local businesses along with the everyday quality of life in Downtown.
Swipe right for what you like, swipe left for what you don’t — and help Downtown Santa Monica move forward.
Add your voice
Have something to say about a specific slide?
Every slide can carry a comment. Use the chat button to leave a detailed note alongside your swipe, so your reasoning travels with your preference.
Two ways to answer
- Yes or No questions — swipe right for yes, left for no.
- “Which do you prefer?” — swipe left for the photo on the left, right for the photo on the right.
City Swipe is a simple way for people to share what they think about Downtown Santa Monica, whether they live, work, study, or visit. By swiping through images of public spaces, streets, gathering areas, and amenities, participants can quickly say what they enjoy and what they would change. Every response adds to a broader picture of community preferences, helping local decision-makers understand what makes the downtown feel welcoming, functional, and lively.
The feedback collected through City Swipe contributes to the city’s Downtown Community Plan, which guides future development over a long-term horizon. The images highlight elements such as walkways, shade, trees, gardens, outdoor seating, lighting, play features, public art, food spaces, and places for events. Swiping left or right keeps participation easy and approachable, while brief comments and photos can add richer context about the everyday experience of moving through the downtown.
Downtown Santa Monica is a place shaped by many overlapping uses: shopping, dining, public gathering, transit, recreation, culture, and everyday pedestrian activity. City Swipe invites residents and visitors to consider the balance between comfort, accessibility, beauty, and active use. Small preferences, collected from many people, can reveal which features deserve attention and which ideas could help create a more inviting downtown for future generations.